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Human Centered Design For FinTech And Digital Banking

Learn how to design customer-centric financial products and services using a human-centered approach that emphasizes empathy, creativity, and collaboration.

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Human Centered Design For FinTech And Digital Banking

Course Overview:

The "Human-Centered Design for Fintech & Digital Banking" is a comprehensive 2-day program that explores the principles and practices of human-centered design within the context of financial technology and digital banking. This course equips participants with the knowledge and skills to create user-centric solutions that enhance the customer experience in the fintech and digital banking sectors.

Course Objectives:

  • Understand the fundamentals of human-centered design and its importance in fintech and digital banking.
  • Foster creativity and innovative thinking in the design process.
  • Gain awareness of human-centered design processes and their variations.
  • Learn to identify stakeholders and users, conduct user research, and create user journeys.
  • Develop skills in sketching user experiences, wireframing, and design prototyping.
  • Master usability testing, user surveys, and interpreting results.

Prerequisites

  • No prerequisites are required for this course.
  • It is open to anyone interested in learning about human-centered design in the context of fintech and digital banking.

Module Outlines

Module 1: Business Benefits of Human-Centered Design

  • Introduction to human-centered design.
  • Stakeholders and users' involvement.
  • Outcomes for people and business ROI.
  • Finding your role in the process.

Module 2: Creativity in Human-Centered Design

  • Fostering creativity.
  • Creative brainstorming activities.
  • Forming innovative solutions.

Module 3: Human-Centered Design Processes

  • Key ingredients and phases, including ISO 9241-210.
  • Comparison with the waterfall system development.
  • Overview of well-known design variations.

Module 4: Human-Centered Research and Design Insights

  • Identifying stakeholders and users.
  • User interviews and contextual inquiry.
  • Thematic affinity clustering and preference voting.
  • Creating user journeys.

Module 5: Design Exploration and Creation

  • Sketching user experiences.
  • Wireframing.
  • Design prototyping.

Module 6: Design Assessment

  • Usability testing and measurement.
  • User surveys.
  • Understanding and acting on the results.

Course Outcomes:

  • Upon completing this course, participants will be able to:
  • Apply human-centered design principles to fintech and digital banking solutions.
  • Generate creative and innovative design ideas.
  • Execute user-centered research and create user journeys.
  • Develop user-friendly prototypes through sketching, wireframing, and design.
  • Conduct usability testing and interpret results for continuous improvement in the design process.

Course Details

  • Training Fee:SG$ 2200
  • Duration: 2 Days
  • Effort: 8 hours per day
  • Subject: Human Centered Design
  • Quizzes: Yes
  • Level: Advanced
  • Language: English
  • Certificate: Yes
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